What the BNPs modernisation reveals about modern Britain
The BNPs rebranding strategy reveals something very interesting about Britain, and white British people in particular. For years, by promoting racial nationalism, the BNP remained an utterly marginal organisation, largely attracting hardcore racists, skinheads, and social misfits. The fact that the BNP now feels the need to tell its activists to cover skinhead haircuts, to not make extreme statements, to avoid any violent rhetoric or acts, and to appear normal and respectable clearly demonstrates firstly that there are still plenty of extremists in the BNP, but also shows the extent to which Britain has changed – the vast majority of Britons want nothing to do with racist bigots and do not want to be associated with a party that represents hatred. It is also interesting that, as with other far-right groups, as well as with Islamist and pro-Jihadist organisations, the BNP is attempting to tap into the widespread feelings of alienation and atomisation felt by many in a society that is perceived to have poor social cohesion and to lack a sense of old fashioned community.